Young adults continue to represent a larger share of the consumer demographic and are looking for fashion brands that share their value for sustainability. However, they struggle to find transparency when it comes to companies' environmental practices, ultimately preventing them from making sustainable purchases.
Looking beyond the consumer, there was a valuable space to explore: what impact would the final design solution have on all those involved?
Consumers are looking for more transparency in the fashion industry. Enso provides sustainable data and metrics on fashion products, guiding consumers into making more sustainable choices.
Brands must keep up with consumers’ sustainability demands. Enso encourages them to create ‘healthier’ products and provides them with a platform to sell their goods.
By scoring fashion products on metrics like carbon footprints or post-use product lifecycles, Enso aims to promote greater transparency in fashion and help clarify a product’s environmental impact.